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Work: Kimberly-Clark Room-A-Day Giveaway
Working with Kimberly-Clark & ABC's The View, we launched one of K-C's most successful promotions. The "Room-A-Day Giveaway" sweepstakes targeted women age 25-54, which made "The View" an ideal vehicle. In this launch we took a social approach to the sweepstakes in the form of an branded content from parenting maven Stacy DeBrof at the site. We also created the first ever sweepstake entry widget featuring Kimberly-Clark dancing products in different locales. |
