IRC’s New Roots

Feeding The American Dream

IRC's New Roots

The International Rescue Committee was Founded in 1933 at the request of Albert Einstein to ensure lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. At work today in over 40 countries and in 22 U.S. cities, the IRC restores safety, dignity and hope to millions who are uprooted and struggling to endure. We were charged designing a brand for New Roots initiative in order to acquire, retain, cultivate and renew donor support.


Strategy, Exec. Creative Director

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