IBM Interactive Experience

Building A Brand For The Future

Assignment

Develop an enduring brand position, platform and identity for IBM Interactive Experience.

Client

IBM

Created

2014

Role

Global Chief Creative Officer

Defining the brand

Began by studying the core tenants of the IBM brand and its legacy of innovation. For this new service line, IBM needed to create a sub brand that stood in contrast to the crowded and converging digital agency landscape.

Creating Brand Ambassadors

Empowering IBMiXers to live the brand with technology and tools that helps them create great client experiences.

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