Frontier Communications

A New Brand For A New Frontier

A New Frontier

The Frontier communications pitch was focused on moving them from being a telco company to a broadband provider, in the hearts and minds of their consumers.

Client

Frontier Communications

Created

2013

Role

Executive Creative Director: Visual Identity, Experience Design and Advertising

Defining the brand

Reposition the brand from a telco company to a regional broadband leader.

Experience Design

From installation to ongoing service, the experience is designed to inform and enable consumers to manage services from the palm of their hands.

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