D’ussé

Acquiring A Taste For Life

Designing A Brand

Our assignment was to introduce D’ussé to the world. We designed the brand from the ground up as an authentic cognac with a new point of view.

Client

D’ussé, JayZ & Bacardi

Created

2012

Role

Executive Creative Director: Brand Experience Strategy & Design

Defining the brand

Designing A Cognac Brand For The New Nobility.

Making The Brand Relevant For The Upwardly Mobile

The D’ussé Mobile Experience was designed to access to bolder expressions of life.  The Website delivers an editorial point of view that entertains viewers with a cognac education, from brand ambassadors and influencers, including JayZ.

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