about me
I am believer in magic, an arbiter of the new, and a student of the interesting, I'm a matchmaker between brands and their customers. I started out as a journalist and emerged as an innovative storyteller. I have connected countless people to brands like Facebook, Pepsi, American Express, Land Rover, MTV, Microsoft and Nokia. From TV to viral videos to mobile apps and social media, I have produced iconic & innovative work that has been internationally awarded and recognized.

Joanna Peña-Bickley is a humble visionary that has lead the way for such companies as, MATTER, Wunderman, Digitas, BBG Wordwide and Organic by applying her vast experience in brand strategy, design, and developing big creative ideas.

Joanna brings valuable award-wining creative experience in the management of large and complex marketing campaigns, content and platforms for companies like Facebook, Nokia, Microsoft, Hershey's American Express, Nestle Purina, JP Morgan Chase, Land Rover, FTD.com, Abbott, Warner Bros, MTV, Pepsi and Bacardi.

Joanna's outstanding creative vision and "push the envelope" style has garnered her both national and international accolades. In 2010, Facebook recognized her as a marketing innovator. Her Nokia Share The Love campaign received 2 OMMA and 2 IAC Awards. From 2008-2009, her iconic and innovative work with Nationwide Insurance won 5 Telly awards. In 2007, Her reality show Watch & Whoa with Ice Breakers and MTV captured a Mixx award as well as a place on Silicon Alley's top 100 rising stars. In 2006, Contagious Magazine noted her endeavors with American Express as "The Future of Social Media". In 2003, Joanna and her creative teams received 2 Webby awards. In 2001, her innovative approach to IBM's relationship marketing program captured six Tempo awards - including the coveted Jay Gondleman award for innovation.

Joanna's blog, Post-Digital, has captured the pulse of emerging media scene and garnered the attention of over half a million readers. Joanna is regarded as an avid fundraiser and advocate for public school music programs, AIDS and human rights charities. Late at night, with her home finally quiet, Joanna takes her artistic passion from pixels to paint as she settles in to create with oils and acrylics.

Like any great leader, if you asked Joanna what her crowning achievement is, she would break out shots on her mobile phone of her best art work her four children, Rebecca, Rachel, Thomas and Leah.

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a.k.a artistapena
My roots in design are deep. I have spent 15 years passionately creating stuff - not all of it was for paying clients. Cuando necesito una rotura de mi ocupado de la creación comercial; I experiment with the art of film, language, alchemy, technology, design and color. Some people talk - I do! When an idea strikes I try to test it out. Some call it a serise of experiments, I call it art.

ArtistaPena Industries

Whether designing new gifts for friends, silk-screening new designs on t-shirts or illustrating our lovable character Filip - we love connecting friends with contagious fun!

+ Blog: http://artistapena.posterous.com
+ Store: http://www.zazzle.com/artistapena
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recent press & recognition
August 2013: Joanna Pena-Bickley Joins The Matter Worldwide Network As Global Chief Creative Officer Click Z Interview: Using Social Media To Drive Volume and Sales May 03 2012 Click Z: Pena-Bickley Talks Brand Champions May 09, 2012: Best Ads - Top 6 Of The Week Review May 22, 2012: NY Times: Band-Aids and Muppets Aim to Soothe Child's Scrapes May 14, 2012: NY Times: Accounts and People of Note in the Advertising Industry The New York Post: Break the lunch crunch 2008: Kimberly-Clark's Innovative Sweepstakes Widget